Dubai no 4 as destination in the world by overnight visitors in 2018 and no 1 in the world for average tourist spending with 553 USD per person way ahead of Paris which is no 2 with 296 USD spending per person.
Amid major shifts in the consumer and business landscape, companies in the Middle East must revamp their value propositions and relentlessly push for productivity—while investing in digital, analytics, and M&A capabilities.
Article by Andrea Zaffin
Zero is a pioneering company in developing advanced technology to enhance production of high quality fresh food in territory with adverse climate conditions such as extreme temperatures, water scarcity and unfriendly soil.
The choice of UAE as a strategic market to lead the development of this technology in the Middle East is the result of environmental conditions that make this technology highly suitable in this region as well as a strong focus of UAE on innovation and sustainability.