Our Organization


Senior directors, professionals and entrepreneurs with active roles in multinational and local leading companies


Project Manager

In-house management team assigned to client’s business and projects

The Founders
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Andrea Zaffin

Founder and Chairman of PRORIENTED, a business advisory group specialized in country management solutions.

email: andrea.zaffin@proriented.com

Andrea has spent more than 20 years working in establishing, developing and restructuring businesses in the Middle East and African markets.

He is currently the Region Director for Middle East, India and Africa at Safilo Group, a leader in eyewear market segment and one of the largest manufacturers of sunglasses and optical frames in the world.

Andrea was the former General Manager of Luxottica Middle East & Africa.

Under his leadership from 2000 to 2016, the Middle East became one of the top wholesale markets for Luxottica globally thanks to an innovative approach combined with a solid business development and strong local partnerships.

His initiatives have completely changed the business model in the regional industry moving from a traditional distribution to a modern approach with direct management of key accounts and development of a franchising model.

Andrea started his career in the Middle East & North Africa in 1996 as the Export Area Manager for Bisazza Spa.
He joined the Luxottica Group in 1999 as Middle East Area Manager moving to Dubai in February 2000 to establish the first Luxottica subsidiary in the Middle East and took the position of General Manager Luxottica Gulf Countries & Iran.

In 2009 he became General Manager Luxottica Middle East & North Africa expanding his responsibility to the Levant, Pakistan and Maghreb regions.
In 2011 Andrea was appointed General Manager Luxottica Middle East & Africa becoming the first executive in Luxottica to manage the wholesale business for the entire Middle East & Africa region.

Over the years Andrea developed a strong knowledge of the territory as well as a deep understanding of the local culture and customs making him one of the most experienced Italian senior executive in the Middle East.

Andrea was Vice President of the Italian Business Group in Dubai in the early years of its formation, helping to develop initiatives to support Italian business in the area. He holds a master degree in Business Administration from the Ca' Foscari University in Venice.


Martino Picotti

Managing Partner

email: martino.picotti@proriented.com


Martino is an accomplished professional with 20+ years of international experience in Automotive during which he covered various leadership roles in Sales, Marketing, Aftersales (Parts & Service), Operations, Supply Chain at Automotive manufacturers (OEMs).

He was the former Middle East regional operations manager for Honda Motor, sales and marketing Director in General Motors Middle East and Head of Maserati at Al Tayer Motors, exclusive importer and retailer of Ferrari, Maserati, Jaguar, Land Rover, Ford and Lincoln across the UAE.

Martino has a deep knowledge of the Middle East region, having lived in Dubai since 2001 and having traveled extensively in each market forming a solid understanding of the different market dynamics and customer behaviors.

He is a passionate, dynamic and result-driven leader with proven ability in strategic and business planning, developing and implementing effective strategies overcoming changing market conditions, driving market share and profitability growth.

Martino is an active member of AMENA Automotive Association, the Largest Independent Automotive Association in MENA Region.

He holds a post-graduate degree in Business Management & Marketing from the University of Economy & Commerce of Verona, Italy. He also has got an Accounting & Tax Advisor Certification from the University of Bari, Italy.


Davide Paoli


email: legal@proriented.com

Davide is an Italian corporate IP lawyer with a 10+ year work in the Middle East.

After qualifying as an Intellectual Property and Corporate M&A attorney with major Italian law firms in Rome, Milan and Turin, he moved to the Middle East (Egypt, Lebanon, Turkey and finally GCC) where he specialized in cross-border deals between Europe and the Region.

After a 5 years collaboration with a primary Lebanese law firm based in Beirut, Davide was the founder and managing partner of Eptalex Law firm (Abu Dhabi – Dubai – Beirut – Milano), and in 2013 became the managing director of the firm’s offices in Dubai.

Starting 2016, Davide joined one of the biggest and most renowned regional law firms, Dubai office, continuing to offer his in-depth knowledge of IP/IT, Corporate and Transactional law across the Region to his portfolio of European clients.

His work has focused primarily on the automotive, aviation, energy and luxury, fashion-retail industries, enabling European clients to structure their deals from the Maghreb to India.
Davide is fluent in Italian, English, German and French, with a good knowledge of Arabic (spoken and written).

Davide lectures at the Ca’ Foscari University, is a speaker at the International Bar Association (Arab Regional Forum), the International Trademark Association, has been training colleagues in Intellectual Property at Dubai Legal Affairs Department and is often invited to speak at international conferences and seminars focusing on the economic and legal business environment of the Gulf-Middle East.

Davide holds a Master Degree in Law from “Libera Università degli Studi Sociali” (LUISS Guido Carli) in Rome, his Msat (LLM equivalent) degree in International Intellectual Property from the University of Oxford, and his Executive MBA from Suliman S. Olayan Business School (American University of Beirut), among others.

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Guido de Nadai


email: food@proriented.com

Guido is currently General Manager of Unifrutti based in Dubai and is a member of the Board of Directors of the Unifrutti Group; in this role the procurement of fresh produce for Middle Eastern countries as well as supervising distribution, operations & cost management.

With more than 20 years of experience as the executive director of Unifrutti Group he has developed an extensive knowledge and competence in the food industry (particularly fresh products category) and he is one of the most regarded professional in the food business in the region.

His know-how and passion is the result of a unique professional path covering all aspects of the business such as logistics (particularly sea transportation from multiples countries in South America, Africa and Europe to Middle East), operations (Italy and UK), management of farms (South Africa), production, procurement and distribution (Middle East).

Guido has got a Master Degree in Business Economics, at the Ca’ Foscari University in Venice.

Tariq - Profile Pic

Tariq Budeiri


email: tariq.budeiri@proriented.com

Tariq is a business consultant with over 15 years of experience in Middle East.
He is currently Member of Board of Directors for several International European Companies that have branches in the United Arab Emirates mainly in the fields of Plastics Machinery, Tiles/Mosaic Manufacturing & Pharmaceutical Industries.

His core expertise is about operations with focus on leading, training and support performance of local organizations of corporate clients.
Thanks to his deep understanding of the local environment Tariq represents multinational clients (local representatives to corporate VP’s) to secure Corporate Preference with the objective to generate sales opportunities and achieve business targets in the region.

He conducts personnel orientation, development, training and mentoring for MENA region (Middle East & North Africa) and support monthly financial reports for regional forecasting.

Tariq holds a degree in Banking from the Emirates Institute for Banking and Financial Studies, Sharjah, UAE and a diploma from Bellerbys College, Brighton, UK in Finance and Accounting


Paolo R. Dutto



Paolo is currently General Manager of Business Integration Partners Offshore Limited, based in Abu Dhabi, and is a Directors of the Business Integration Partners S.p.A., the parent company based in Milan – Italy. He, and his team, provide management consulting services to oil&gas and manufacturing companies. His team provides also cybersecurity services across a variety of industries.

With more than 25 years of consulting, Paolo has led a variety of projects in Europe, the Middle East and Asia. Before joining Bip in 2014, he has worked for 10 years as a Global Partner in the Energy practice of Arthur D. Little. Previously he has worked for Capgemini, Deloitte Consulting and ODI in a variety of industries - including Oil&Gas, manufacturing, defense, and telcos. He has authored a number of articles (published on a number of supports including Financial Times, JPT, Oilfield Technology, Harts E&P, European Oil&Gas) focused on the Oil&Gas industry.

His main areas of expertise focus on the provision of strategic, organizational and operational improvement advice to Oil&Gas companies (both upstream and midstream), with special focus on Development Projects, CAPEX management, Risk Management, Talent Management, Operational Readiness, Organisational transformation and host country/company relations. Experience has included portfolio management and development process strategies, strategic planning, asset re-organization and process redesign, asset management, post-merger integration, design to cost, cost optimization and project&programme management.

Paolo has a degree in Engineering, from Politecnico di Milano.

Alessandro Palombo

Alessandro Palombo


Alessandro Palombo is a tech entrepreneur with a legal background, CEO and founder of Jur, and several tech initiatives. He is also an advisor for public and private entities such as Oxford University, Astana InternationalFinancial Center, San Marino Innovation, and Proriented.


  • first LawTech IEO. Jur oversubscribed 500% of the request. Duration: 25 minutes.
  • In 2019 Jur launched the first smart legal contract worldwide in the history, embedding a dispute resolution system, with which two parties realized a sale of a car of 10.000€ in a utility token.
  • Working on and validating a different method for dApps called “Lean dApp Model”, implying a switch from static tokenomics to adaptable token planning.

Alessandro and his initiatives have been featured in a number of publications: CNBC, Forbes, Hackernoon, Nasdaq, Distributed, Coinspeaker, Newsbtc.

Alessandro passed the bar in July 2013. He holds a Ph.D. in Administrative Law (Sapienza University of Rome) and an International Master in Global Regulation of Markets (Sapienza and Lateranensis Universities - Rome). He graduated from university in 2010 at 22 years (Sapienza), one year in advance.

Amina El Kholti

Amina El Kholti


email: amina.elkholti@proriented.com

Amina has more than 15 years of working experience, in which 9 spent in the U.A.E., where she developed her expertise in different business fields, such as company setup, budgeting, logistics and managing contracts with VVIP Clients within the Region in the Design and Fashion Industry.

She was the former Administration Director of an award-winning architectural and design studio focused on project management of High-End & Luxury Retails across Italy, the Middle East and China, supporting the Partners in all business operations.

Leveraging on her background, Amina contribution to Proriented is mainly in the field of internationalization (setting up and expanding foreign businesses in the region) and in supporting its business development activities.

Currently, she is a student of the Master of Business Administration from Cardiff Metropolitan University in the UK, which she expects to complete by May 2021.

Tiziana Greco

Tiziana Greco


email: tiziana.greco@proriented.com

Tiziana is a passionate Senior Executive Manager, Consultant and International Business Developer who has gained a 20-year of sales experience in the GCC and Far East markets.

She has managed distributors and projects mainly in Interior Design and Fashion in collaboration with various medium- and high-end brands of Lighting, Furniture, Complements Fashion. Recently she has managed an Emirati start-up specialized in Antiques certified by well-known auction houses, collectors and dedicated stores from all over the world.

Her expertise is based on internationalization, coaching and commercial strategic implementation on-site by dealing directly with Retailers, Distributors, Architects, Design Studios and Contractors and by managing negotiations, contracts and customization requests.

She is a Member of the Abu Dhabi International Business Women’s Group.

Tiziana holds a Bachelor’s Degree in International and Diplomatic Sciences at the University of Trieste and a Master Degree in International Trade at CORCE.