Dubai no 4 as destination in the world by overnight visitors in 2018 and no 1 in the world for average tourist spending with 553 USD per person way ahead of Paris which is no 2 with 296 USD spending per person.
Article by Andrea Zaffin
When I arrived in 2000 in Dubai, “the destination” for shopping was Deira City Centre. The attractiveness of the place was phenomenal being the first modern centre with anchor brands (Ikea, Carrefour, Plug Ins, Zara) under one roof.
Carrefour particularly has always amazed me being a retail format in my opinion way more than just a hypermarket.
One thing was the capability to innovate and adapt with market trends not only in food but for example in mobile business when this category started booming in the early 2000.
Yesterday after some time I was touring with the usual affection the place and I found out that the toy area became a real Kids Club (a must for anyone who lives or visits Dubai with kids!)
After 18 years this place keep showing an amazing capability to reinvent its proposition.
Definitely I will make sure to walk through more often to enjoy the dynamic product offer and the positive energy of the crowd.
For whoever needs reassurance about the vitality of retail in Dubai I strongly recommend to join.
Normally I am not so inclined to easy going optimism so reading the article at the beginning I was pretty doubtful too of all what is going on.
On the other side having being 18 years in Dubai and having experienced the amazing transformation of the city I started turning my thoughts imaging that this huge increase of retail space actually can be a challenge but also a phenomenal opportunity for Dubai to upgrade commercial real estate and correctly as mentioned in the article to requalify underperforming retail areas to new destinations.
It is true that what is going on is truly massive, it is also true that Dubai proved over the years to have an amazing capability to cope with challenges that initially were looking unachievable.
One for all the ambition to become the biggest international airport in the world headquartering the biggest international airline of the world ….bigger than Heathrow bigger than British Airways….unthinkable 15 years ago….well mission successfully accomplished a few years ago! (ok ok I know I am talking about transportation vs retail it is different ….Yes you are right….However, the spirit driving the ambition to succeed is the same!)
Yes, the challenge this time seems again too big…. the vision first and the execution after to deliver a massive wave of modern new retail space to lead Dubai to become the ultimate global retail destination ….no matter what I definitely love Dubai taking this challenge …..and looking forward to the next one!