Article by Andrea Zaffin
When I arrived in 2000 in Dubai, “the destination” for shopping was Deira City Centre. The attractiveness of the place was phenomenal being the first modern centre with anchor brands (Ikea, Carrefour, Plug Ins, Zara) under one roof.
Carrefour particularly has always amazed me being a retail format in my opinion way more than just a hypermarket.
One thing was the capability to innovate and adapt with market trends not only in food but for example in mobile business when this category started booming in the early 2000.
Yesterday after some time I was touring with the usual affection the place and I found out that the toy area became a real Kids Club (a must for anyone who lives or visits Dubai with kids!)
After 18 years this place keep showing an amazing capability to reinvent its proposition.
Definitely I will make sure to walk through more often to enjoy the dynamic product offer and the positive energy of the crowd.
For whoever needs reassurance about the vitality of retail in Dubai I strongly recommend to join.